Idraulica Deiana

When there is a leak or a new bathroom is needed, people looking for a plumber often find websites made of a few site photos and a list of services.

You cannot tell when they will turn up, whether the price is given beforehand or only once the job is done, or what to do while the water keeps running. Even the most common doubt goes unanswered, which is whether the house will be left clean and tidy.

I designed Idraulica Deiana around the mixer tap, where hot and cold meet at just the right point.

At the top, a red tap, a 3D model built in code, stands next to a huge headline in front of a dark, blurred bathroom. As you scroll the scene holds still, the lever lifts, the tap turns towards you and a drop forms and swells. Inside the drop the bathroom is sharp, then you move into it and land in the finished bathroom. Next come the service panels, a red band for leaks, the method along a pipe that fills with water, the commitments and the questions, all the way to booking an inspection. I chose hot-water red on cast-iron black, cold-water blue for the reflections and narrow, workmanlike typefaces.