Meccanica Albertini Foschi

Anyone looking for a workshop to make a part wants to understand three things quickly, namely whether they can make it, in which materials and how long it will take.

Engineering firms' websites often fall short, with a list of machines, the same old photos of the factory and a generic form. The real work, the precision and the person who will answer the phone stay hidden, and the order goes to whoever explains themselves better.

I wanted Meccanica Albertini Foschi to introduce itself the way a serious workshop does, with a precise gesture.

At the top, a blue spur gear and an orange pinion, modelled in code tooth by tooth, sit beside the headline. As you scroll the pinion slides along its shaft and meshes, the nut screws on and the two wheels turn together at the right ratio. Then the wheel turns to face you, the shop floor shows sharp through its windows and you go through one of them, landing in the aisle between the machines. Next come the services as photo panels, a blue band of materials, the method on four boards that rotate into view, the questions and the quote form. I chose graphite, blue and technical-drawing type.