E-commerce · Frontend · Backend · Payments
LaCurvaDesign
An e-commerce store rebuilt from scratch, as refined as the product it sells.
- Year
- 2026
- Status
- Live
The problem
The existing store had grown over the years, piling up complexity and limits.
Navigation was hard to follow, checkout had several points of friction and the interface did not do justice to the products. LaCurvaDesign has been bending wood by hand since 1977 to make designer furniture, and its digital experience had to match that craft. A redesign was not enough: it had to be rebuilt from the foundations.
The solution
I rebuilt the whole store, from the shop front to the back office.
The frontend is new: catalogue, product pages, search, filters, cart and checkout guide people to the purchase without friction, on any device. The backend is new too: orders, products, customers and payments are managed in one place, with online payments built in. The result is a shop that is fast to browse and easy to run, live at lacurvadesign.com in five languages: Italian, English, French, German and Dutch.
The results
- Frontend and backend rebuilt from scratch
- 100%
- Single back office for orders, products, customers and payments
- 1
- Languages: Italian, English, French, German and Dutch
- 5
Technologies
- Angular
- PrimeNG
- Tailwind
- Node.js
- SEO
- GEO
The screens
On desktop
The extra space lets you see everything at once, without jumping between screens.
1 of 4
Use the left and right arrow keys to browse the screens.