Centro Slancio

Anyone with back pain or recovering from an injury is mostly looking for someone to trust.

Yet physiotherapy websites tend to look alike, with a list of treatments full of technical names, stock photos and a phone number. They rarely explain how the first visit works, how many sessions to expect or who will be treating you, so people who are already afraid to move end up with more doubts than before.

I imagined Centro Slancio as a place where you get moving again without rushing.

At the top, a jointed lavender mannequin, built in code so that every joint can really bend, holds a side stretch inside a large disc fading from indigo to peach. As you scroll it crouches, puts its hands down and somersaults towards you, then lands in the disc of the next section and stands back up. Next come the treatments, four cards that fan out, the centre's room drawing closer until you step inside, the care path with its stages circling the brand symbol, the questions and the form to book a first assessment. I chose a very dark indigo background, lavender as the lead colour and light, soft headings.