Ottica Brunialti

Anyone looking for an optician usually lands on websites that read like a chain store catalogue, with frame brands, lens offers and a photo of the shop window.

You cannot tell how the eye test works, how long it takes, whether there is a workshop or whether the glasses are assembled somewhere else. Yet that is exactly what makes people choose one shop over another, the feeling of being looked after calmly by someone who knows the craft.

For Ottica Brunialti I started from a simple idea, that eyes should be tested calmly and frames chosen like a tailored suit.

At the top, the cobalt acetate glasses, a 3D model built in code, sit folded next to a magazine-style headline. As you scroll the scene holds still, the temples unfold and the glasses turn to face you. The shop behind stays blurred but turns sharp through the lenses, then you move into the right lens and land in the shop in full focus. After that come the services, the four steps of the visit, the workshop, the frames on display and the questions, all the way to booking the eye test. I chose cobalt blue with tortoiseshell details, light and night backgrounds and an elegant serif for the headlines.