Skip to content
Francesco Scarparo

Service

Custom online stores that are fast to browse and easy to run.

I build custom e-commerce stores for brands, shops and companies that sell online. The store opens straight away on a phone and takes customers to checkout without friction. Behind it sits a back office built around the way you work, for your catalogue, orders, customers and payments. I design and build both, so every part talks to the others.

Let’s talk about your projectSee the projects
Timeline
Depends on catalogue, payments and integrations
Who it’s for
Brands, shops and companies that sell online
Where
Anywhere in Italy, remote too
Your contact
Francesco Scarparo, from idea to launch

When is a custom online store worth it?

A ready-made platform is fine for getting started, and if that is enough for you I will say so. Going custom pays off when the store has to grow without limits set by someone else, as in these cases.

  • The store is slow, and people on their phones abandon the cart before paying.

  • You pay every month for subscriptions and plugins you do not use, while the features you need are missing.

  • Orders, stock and customers live in different programs and you copy them across by hand.

  • You sell products with variants, sizes or personalisation that standard platforms handle badly.

  • You want a store that tells the story of your product instead of looking like every competitor’s.

What a custom online store includes

I build the storefront your customers see and the back office you use every day as one project, because a fast store does little good if the work behind it stays complicated.

  • Storefront and product pages

    Catalogue, search, filters and product pages designed to explain what you sell, with good photos and clear details on variants, sizes and availability.

  • Cart and payments

    A short checkout with no surprises, with secure online payments through Stripe and the methods your customers already use.

  • Bespoke back office

    Orders, products, customers and payments are managed in one panel, designed around the way you work. CRM and ERP features can be added when you need them.

  • Speed and SEO

    Light, server-rendered pages open at once and are easy for Google to read. Structured product data also helps AI engines understand what you sell.

  • More languages, more markets

    The store can speak several languages and reach customers in other countries, like LaCurvaDesign, which is live in five languages.

  • Links to your tools

    I connect the store to your management software, invoicing, couriers and email, so data moves from one program to the next without retyping.

How I work on an online store

Before designing anything I look at how you sell today. You tell me about products, customers, shipping and what wastes your time, and together we work out whether you need a custom store or a ready-made platform will do.

Then I design the checkout and the back office, we test them together on a live version and refine them with trial orders. When everything adds up we import the catalogue and open the store.

Timeline

How long does it take to build an online store?

It depends on how many products you have, how the variants work, the payments and the programs the store needs to connect to. A simple catalogue goes live sooner than one with a full back office and integrations. After our first call you get a precise timeline in the quote, and during development you watch the store take shape on a test version.

Related projects

See the projects

FAQ

Frequently asked questions about online stores

Ask me your question

  • It depends on what you sell and how you work. A ready-made platform is handy for starting with a simple catalogue, but you pay for it every month and it ties you to its rules. Going custom makes sense when you need speed, particular features or a back office that follows the way you work, and the store stays yours.

  • Yes. You get a simple panel designed for your work, where you add products, update prices and stock and follow your orders. I show you how to use it before launch.

  • I integrate online payments with Stripe, which accepts the main cards and several digital wallets. If you also need bank transfer or cash on delivery, we add them to the checkout.

  • Since 28 June 2025 the European Accessibility Act has required many online stores to be usable by people with disabilities, while microenterprises offering services are generally exempt. Every case needs checking, and there is a dedicated article on the blog. The stores I build work with a keyboard and are readable by everyone from the start.

  • Yes. If you already use management software, an ERP or an invoicing program, I connect the store so orders, customers and stock update on their own. If you have nothing yet, we build the back office around the store together.

More from the blog

Go to the blog

Want an online store that is truly yours?

Let’s talk